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The factory behind these samples

We make soft toys to order for brands, clubs, studios, museums and agencies in more than 40 countries. There is no stock catalogue and no trading company in the middle — you talk to the people who cut the pattern.

The workshop opened in Shenzhen, Guangdong in 2013 with six sewing machines and one customer who needed mascots for a football club. The plush trade here runs on subcontracting: an order is passed down a chain until nobody can tell you which building it is being sewn in. We went the other way and kept pattern making, cutting, embroidery, sewing, stuffing, inspection and packing in one place.

That is why a 100-piece order gets taken seriously here. A line we control can stop, re-cut a panel and restart the same afternoon, which is exactly what a small first run needs — and it is why a repeat order placed two years later still matches the sample that was approved back then.

Most of our work now comes from buyers who arrived with one design to test a market and came back with a range. The second order is the one worth earning; the first one is easy to buy.

Row of multi-head embroidery machines running in our Shenzhen workshop
Cut fabric panels being sorted at the cutting table
Machinists at work on the sewing floor
Operator filling plush bodies at the stuffing station

The essentials

Founded
2013
Location
Shenzhen, Guangdong, China
Minimum order
100 pieces per design
Sample time
7–10 days
Bulk lead time
25–35 days
Monthly capacity
About 150,000 pieces
Export markets
More than 40 countries
Quoting languages
Nine, including this one

Where the toys go

  • United States
  • Germany
  • United Kingdom
  • France
  • Spain
  • Portugal
  • Japan
  • South Korea
  • Brazil
  • Mexico
  • Russia
  • Saudi Arabia
  • United Arab Emirates
  • Australia

Done under our own roof

Pattern making

Two full-time pattern makers drafting from flat artwork, 3D renders or a physical toy you post to us, and grading one design across several sizes.

Embroidery

Twelve-head machines for faces, logos and lettering, plus a hand-embroidery bench for cotton doll faces.

Sewing and stuffing

Around 120 machinists across two floors, with separate lines for small charms and for large display pieces.

Printing

Sublimation and screen printing for gradients, photographic artwork and campaign graphics that embroidery cannot carry.

Inspection

A QC team that reports to the factory manager rather than to the production line, so a rejection costs the line and not the inspector.

Packing and export

Hangtags, polybags, colour boxes, barcode labels and the full export document set prepared here.

Send the drawing. We will price it.

A pencil sketch photographed on a phone is enough to start. Tell us the finished height and the quantity and a costed quote comes back within 12 working hours.